The Americolor Nifty Fifty Kit Giveaway!

Americolor Nifty Fifty Kit

In all my years of caking, Americolor has been my favorite when it comes to food color gels. They make them in just about every color you can think of, and are constantly rolling out new additions to their soft gel paste offering. Whenever I’ve needed a super specific color and don’t want to spend a bunch of time custom mixing a shade of buttercream, I’d scroll through Americolor’s shop and order the perfect hue. And the soft gel pastes help color more than just buttercream – you can use them to tint fondant, royal icing, macarons, cookie dough, cake batter, gum paste, and so much more!

A few weeks ago, Americolor held a food photography contest where the lucky winners received the entire Nifty Fifty Kit. This handy collection has fifty different colors of soft gel paste. I about died when I was selected as one of the lucky winners and I will be swooning over my Nifty Fifty Kit for ages to come. This stuff lasts forever, and I never have to custom mix colors ever again (unless I want to get crazy!). I made a buttercream swatch of each color just to show you how amazing they are:

americolor nifty fifty color gels labeled

The best thing about Americolor soft gel pastes is they leave absolutely no aftertaste. I used the Super Black the other day to create some black buttercream, and even after achieving a dark black color, the gel paste didn’t affect the flavor at all. Not even a tiny bit! Since the soft gel pastes are so concentrated, you don’t have to use a ton, which is also helpful for maintaining the right consistency of whatever you’re coloring. Here are a few cakes I’ve created since I’ve gotten the kit, all created without mixing any colors together: 

colorful cakes by sugar and sparrow

I wrote Americolor to tell them how much I love my Nifty Fifty Kit and guess what? They’re partnering with me to give YOU the chance to win one yourself! I can’t tell you how life changing it is to have all fifty colors in your cake toolbox, so may the odds be ever in your favor. Here’s how to enter the giveaway:

Head to my Instagram page and enter on the giveaway post by Saturday, September 15th at 12:00am. The rules are simple: 1) follow @sugarandsparrowco and @americolor on Instagram, 2) like the giveaway post, and 3) tag two friends who would love to win. Piece of cake. Oh, and did I mention that the giveaway is worldwide? That means wherever you are in the world, you can win this!

rainbow buttercream cake by sugar and sparrow

The lucky winner will be announced on my Instagram page on Monday, September 17th, so stay tuned and good luck to all! 


  1. Brian Shea

    I’ve been looking into Americolor colors and I’ve been looking for illustrations of what the colors look like when used. I came across your illustration linking to this page. I saw your examples of buttercream(?) using the colors above, but I’m wondering is there a key as to which sample is which color?
    Those are beautiful and impressive cakes by the way. Well done!

    • Hi Brian! I do have a labeled version of that photo and I totally meant to swap it in to this post. I’ll find it and send it to you!

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